Some Key Benefits of Direct Marketing

Nowadays, there is intense competition between many companies which offer similar products or services. Marketing which includes advertising and promotion of a particular product or service is vital for any company to survive in this highly competitive world. One of the best forms of marketing in today’s world is direct marketing. There are various benefits of direct marketing for any company, immaterial of its size.

Generally, the budget for direct marketing is much lower when compared to the other forms of marketing. It is therefore a favourite for small and medium-sized companies. According to the Direct Marketing Association, direct marketing involves interactivity, using advertising media. Direct marketing is targeted directly at prospective and existing customers. By getting direct responses from them, it is possible to measure various aspects in a more accurate manner.

Before proceeding with mass production, a company may want to test out a new product. By checking all the direct responses from prospective or current end-users, it is possible to estimate whether the product would generate good sales for the company. Another great benefit is that companies have the chance to make the necessary improvements for their current products or services based on direct response data. The data can also used for future product innovations or creation of new and better services.

Apart from the aforementioned benefits, there are higher chances of sales due to the more direct approach of advertising and promotion. Direct marketing can also create many good leads, which could increase the business prospects of a company. Currently direct mail, telemarketing, e-mail marketing and television marketing which uses a direct response approach are the most effective means of direct marketing. Direct mail involves the usage of postal service. Based on lists obtained from the internet or any other source, it is possible for a company to send free samples, leaflets, catalogues or other promotional items to certain people through mail or post.

Generally, telemarketing is more expensive compared to direct mail. Direct calls are made to people based on specific lists. The same approach is used for e-mail marketing. Promotional and advertising type e-mails are sent out to some people based on certain lists. In the case of television marketing, which uses direct response approach, there are two main types – the long form (infomercial) or short form. Companies which use any of these forms expect direct responses from TV viewers through toll-free phone numbers or online site visits.

In short, there are many benefits of direct marketing for any company, irrespective of its size. With direct marketing, it is possible for a company to increase its overall sales, enjoy a higher number of loyal customers and improve its current products or services for better sales. A company can also test out its new product or service. By using the direct response database, it is possible for a company to invent a future and better product or create a new and better service.

Network Marketing Advertising: Does It Work?

Unless you’re been living under a rock for the last few months, then you have probably noticed that a lot of network marketers are big on the advertising front. Network marketing advertising has been around for a while, and people have recognized the potential of it. Internet marketing moguls like Jonathan Budd and Michelle Pescosolido have teamed up along with other internet millionaires to create a 12-week internet supercourse, and so lots and lots of people have flocked to advertising means to increase sales and business partners.

This massive movement has spurred the question amongst the industry: does network marketing advertising work? Or is it just a money suck that costs more than you actually make?

There is a lot of debate in this topic, because there are huge proponents of both. It’s basically separated in to two schools of thought for network marketing advertising. One side purports that it doesn’t work, and if you want to make money, you should stick to traditional belly-to-belly marketing. To them, advertising of any sort is a waste of money.

Then you have the other side of network marketing advertising, which are the internet marketing supporters who say that advertising is the BEST way to sell products and build a business. They explain that most people are unwilling to talk to people, and with network marketing advertising, you are already picking up leads that are seriously considering your product or service. You still need to talk to them, but with a little bit of investment, you get better quality, more exposure, and faster conversion than the traditional route.

Chances are, if you are reading this article, then you probably are a proponent of network marketing advertising, and have either tried it or have put in quite a bit of money and achieved little to no results. But your decision that network marketing advertising works is totally true.

Network marketing advertising works, but you have to know how to use your money effectively. It’s the same as playing the stock market in a conceptual sort of way. You have a budget, and you’re trying to get maximum efficiency out of your dollars. Some people make lots of money in stocks; others lose a lot. What’s the difference? The moneymakers do their homework and pick out the good stock speculations. In your business, it’s the same thing.

Advertising success is about identifying the niche markets and niche targets that are more apt to look for your product or service. Rather than throw your money away at the 900 million users on Facebook, why not use a fraction of that cost to advertise to 5000 people who fit your niche? If 500 people (10%) opt-in to your product or service, would that not be ample?

Pay-per-click advertising is the best route to go, and that’s also the reason why you should limit your network marketing advertising to target audiences, so you don’t have to mortgage your house to do some advertising.

The quickest and fastest way to advertise for opt-ins is find the hottest trending topics in your industry or hottest trending people to leverage their eyes. Then, identify the niche keywords that the audience is searching for. That deadly combination will results in LOTS of committed leads and traffic to your product or service, and will prove to you that network marketing advertising is a working facet of internet marketing.

Do you have advertising campaigns that have paid off? Have questions on how to build successful campaigns? Comment below!

Direct Marketing Or A Call To Action

Direct marketing is attractive to marketers because it calls for the consumer to take action, without the intervention of any kind of media. The other aspect of this type of marketing is that it sends messages directly to consumers. How often have we been watching TV and following an advertisement we are called to take action by dialing a toll-free telephone number or to visit a website. This aspect of direct marketing places more emphasis on the response from consumers, regardless of the medium selection and how it is delivered. Direct marketing is attractive to many marketers primarily due to the positive effect can be measured directly. There are benefits and drawbacks to this type of marketing.

Due to the fact that there is a positive effect it can generate, direct marketing is attractive to many marketers. If, for example, the marketer sends out a million solicitations by mail, it is possible that ten thousand customers can be tracked as having responded to the promotion. What the marketer benefits from is that they can say that the campaign led directly to the responses. The negative results cannot be measured as easily. Those results are vague and indeterminate since the number of recipients who were offended by the junk mail or spam, cannot be as easily measured. For this reason, it has been a challenge to measure responses and results. While this form of marketing is liked by the marketer, some direct marketing efforts have not been well received due to generating unwanted solicitations. Many times direct mail is irrelevant to the recipient and regarded as junk mail as unwanted emails since they are considered spam.

Many marketing companies have found that while they may have begun as a direct marketing company, they have had to diversify to offer integrated marketing. This diversification is largely due to the declining of budgets and the increase of audiences. By expanding their package of marketing communications, these agencies can offer more than directing marketing but also cover digital, events and advertising, to name a few.

By calling a consumer to take action can on many different forms, direct mailing takes on many different forms. Those forms are direct mail, which is sometime considered and is junk mail. Paper mail is delivered to postal customers in a given area. Another form is telemarketing in which telemarketers contact consumers by telephone. This form has met with some unpopularity in cold-call advertising, and in turn, led to the “no-call lists.” The next form is email marketing, which may have surpassed telemarketing, but has also led to a greater concern is spam. The next form is leaflet distribution, which generally targets the local consumer to a given area. This form tends to be popular with fast food industries, and other local businesses. Broadcast faxing is now less popular due to the fact that it is now illegal in the United States. Other forms of direct marketing has been the emergence of voice mail marketing, couponing, direct response television marketing-the birth of the infomercial, direct selling-companies such as, Tupperware, and lastly, integrated campaigns, which is the blend of several different marketing forms.

RESOURCES

http://en.wikipedia.org/wiki/Direct_marketing

Network Marketing Advertising – Crucial Component To Your Online Success

Importance of Network Marketing Advertising

Network marketing advertising is a crucial aspect in this type of online earning opportunity. It is your best method of reaching your consumer base, which eventually leads to more exposure for your business and its products such that you can gain the ability to sell them. This is basically how you can develop a business network with this system.

A lot of people therefore miss out on the opportunity to make real money with a network marketing program by not investing enough on their advertising strategy. One reason for this is that they are too afraid to take money out of their own pockets. But you have to be realistic in your approach, such that you would have to spend a little money in the hopes of making an earning in return.

Calculate Your Expenses

Since this is the most primary concern for some marketers that limit their ability to realize a powerful advertising campaign, it is important to examine your costs and expenses. Calculate each item that is involved during the advertising promotion to ensure that you can only spend what you are willing to. However, you cannot come into this not willing to spend because whether you like it or not, advertising will entail costs.

These expenses will help to cover your lead generation campaigns, advertising, company branding, sales promotion, among other things that enable to get the word out about your company and its products to your consumer base. In addition, experts also advise that you use more than one promotional method to ensure better results. With proper planning and execution on this, you should be able to enjoy return of investment in the long run.

Word of Mouth Advertising

If you really want to save on expenses for your network marketing advertising, then you can maximize the cheapest one around: word of mouth marketing. A lot of people might already understand why it is considered as one of the most effective method of marketing around. However, not everyone is able to really value how much of an impact it can create.

Through the use of word of mouth advertising, you can reach out to real people and you can establish a more realistic network with them. It is also helpful for your company’s branding when the people who have bought your product are the ones generating hype about it.

Other Methods of Online Advertising

There are several more choices available if you wanted to obtain realistic and visible results with your network marketing advertising campaign. Here are just some of the methods you can use:

– Postcard campaigns. This is one of the most cost-effective advertising method around and is growing in popularity as of late.

– Media ads. Several companies purchase ad spaces from local magazines or newspapers to obtain higher leads. More expensive ads include promoting on television or radio, but only choose them if you have the budget for it.

– Offering ezine. Ezines have become the new standard for obtaining content in this modern times, hence you can offer those contents through ezines to the people in your subscription list.