Internet Marketing Advertising – Is Classified Advertising Worth Your Time

Let’s face it. Internet marketing advertising isn’t a new concept in the world of online marketing. Yet, many online marketers never get desirable results when they advertise their affiliate offers and programs online.

The truth is, there are many internet marketing advertising options around, and many successful online marketers swear by Facebook ads as well as Google AdWords ads.

However, another group of successful online marketers rely on another excellent advertising resource, posting classified ads.

And yes, you may have heard claims that classified ads do not work, but that’s only true when you do not know how to post a proper ad and thus you get poor click through rates or no clicks at all.

But I want to assure you that posting online ads can indeed give you a boost in your internet marketing advertising campaign, and here are 4 reasons why.

It Is Free

Yes, unlike Facebook ads and ads you post in Google.com using AdWords, you don’t have to pay for advertising with classified ads.

At least, you don’t have to pay to become a member and start advertising at the most basic level. And that is just perfect for beginners.

It Gets Lots of Free Traffic From Buyers

Unknown to many, classified ad sites actually do get lots of traffic, and what’s more, it’s traffic from buyers.

Just like how only people who are interested to buy a car, engage a service, or look for a job would turn to the classifieds section of a local newspaper, it’s also the same online.

And in recent years, classified ad sites have become really popular because people don’t have to leave their homes to browse for services they need. They can just do it from the comfort of their homes.

It Helps You With Search Engine Optimisation.

Now this is one benefit for your internet marketing advertising campaigns that you will not get when you advertise via Facebook ads or Google AdWords.

Ads that you post get archived, and they act as back links to your site which helps with your site rank better with search engines. After all, classified ad sites have a healthy page rank.

It’s Quick!

Yet another benefit you’ll not get with other internet marketing advertising options, classified ads get approved almost instantly, which gives you the potential to get traffic really quickly.

Having mentioned all the benefits of classified advertising, I believe you’ll now see that classified advertising can indeed be worth your time. Try it and see if it won’t give you a boost in your internet marketing advertising.

The Significance of Direct Marketing KPI

When you are developing direct marketing KPI, there are inevitably a lot of factors to consider here. First of all, you have to remember that the number of KPI to use should be limited, to avoid further confusion when it comes to the interpretation and analysis of collected data. As with KPIs that are used in other industries and for some other purpose, less is actually more.

With that being said, let us move on to direct marketing, more specifically, direct mail marketing. Now, it is a common practice for direct mail marketers to collect marketing response data. This is essential towards the objective and effective comparison of the different direct mail design and content. Collecting marketing response data is also needed when you aim to assess the different creative approaches, offers, templates, and other aspects that have strong influence on the success of your marketing campaign itself. This way, whatever campaign you hold in the future, you will have real-time results and conclusions that you can use as basis for whatever move you make.

Now, more often than not, direct mail marketing companies also prefer to use benchmarks that are just of the average in the industry. But why not go for broke here? Why go for just the average? Just think about it for a second here: the average benchmarks would actually be the ones that are commonly used by the many companies in the industry. Thus, you are able to get a more objective point of view here. The average should then be used when you aim to analyze just how effective and efficient your marketing program is.

However, you also have to remember that there are certain factors that have strong influence on benchmarking statistics. Take for example the direct mail medium or type that you are using. There are actually different types that you can choose from, which include brochures, booklets, newsletters, and even business cards! Even the relationship that the company has with its customers can also be a factor of strong influence here. The very profile of the company itself is also on the list. Thus, it is an imperative to use benchmarks that are of the average in the industry in establishing direct marketing key performance indicators.

But if you want to go for the more effective method, then you should consider going with email marketing instead of the traditional form of direct mail marketing. When it comes to postal direct mail, your response rate is actually a bit limited here. This would depend on the percentage of people or recipients who respond to your marketing campaign by calling the number that you leave, or by physically visiting your store, or by sending back a business reply card of some sort. However, with email marketing, the response rate is not that limited at all. With email marketing, the recipient or the potential customer need not physically visit your store at all. This is already a huge plus in terms of convenience. Also, all the recipient has to do is just reply to the email itself, or better yet, join the mailing list or the very service that you are offering.

Still, direct mail marketing remains very cost-effective in terms of attracting new customers. And if you have the proper direct marketing KPI implanted for your system, the figures will certainly become more promising for your marketing campaign.

Reasons for Making Mobile Marketing Your Priority

In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We are living in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help the marketer to reach wider audiences in real time and on a personal level, which is a different engagement you cannot find in other communication channels.

Significance of Mobile Marketing to Businesses

According to the recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop. With an increase in the population of smartphone users, the number of devices in the world exceeds the current population.

Using the mobile device is the most viable option, and marketers need to make adjustments towards this medium as many users possess these devices. The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.

Nowadays, many companies are taking the full advantage of this option as it is the new thing in the market. In case your brand is not in mobile marketing, you need to make sure that you get a bandwagon as your competitor will leave you behind. Below are some reasons as to why businesses have to give priority to mobile marketing.

i. Social media offers a platform for adverts

Twitter, Facebook, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently. All you need to do is clicking a button to start. This change will take a few minutes if you use social media marketing.

ii. Mobile Advertising Reaches New and Broad Audiences

The number people who are using mobile advertising exclusively are increasing. If your business is not using mobile advertising, then you are not going to reach your target audience and potential customers.

iii. Retailers are Getting Mobile Arrangements Wrongly

The news around nowadays shows how retailers are struggling to keep their profit margins high as a result of poor returns. Most retailers have taken their employees and shareholders by surprise in recent years because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as an option when they are planning their budget. However, despite the vast opportunities the channel gives, the retailers struggle in investing in mobile marketing which makes them fall into the rat race of dwindling sales and profits.

iv. Mobile Devices are Growing Online Growth

With improving internet infrastructure and escalating smartphone penetration in the world, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily action for more than 83% of all users in the world.

v. Google Advice Retailers to Use Mobile Marketing

The main reason that will make you start mobile advertising is the Google Mobilegeddon update which penalizes websites which have not begun to put mobile marketing into consideration. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will get a slap from Google by going down in the search engine ranks. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact.

vi. It is Personal

It is hard to get brand close to the audiences when you are doing it behind a computer. Using mobile devices is however different. These devices are special accessories which people carry along at all times. They provide a different physical aspect as compared to other media.

This form of marketing is personalized because it allows retailers get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms that are waiting will find it hard to get on board making them spend a lot of money.

vii. You Have the Chance Of Hitting Them Time and Again

In case your strategy is targeting desktops, you need to put in mind that there is a possibility that your audience is also using mobile devices. Therefore, it might take a few attempts to reach and resonate with customers. In case you miss the laptop chance, use the smartphone to get him/her and convert the viewer.

viii. It is Getting Costlier With Time

Facebook advertising is the best example when looking at what might happen in the event an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in the market competition.

The mobile marketing space is similar; you will have to engage it now or later. It is advisable to do it now because tasting costs are quite affordable than wait for the future when you will have to break the bank before gaining any return.

ix. Mobile Advertising Opens Up Possibilities and Virtual Realities

Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.

x. Mobile Marketing is Large and Has Taken Charge

Recently mobile advertising had gone back to face to face mode of shopping. When the internet became populous, the mobile has once again hit the market spending a lot by the use of mobile devices. Research says that by 2018, more than 25% of business profits will be coming from mobile devices. Therefore, mobile advertising is a modest way of ensuring you get profit as people are always ready to purchase via their smartphones.

Network Marketing Advertising Secrets Revealed

Network marketing advertising costs money yes, but how else are you going to get a business network going, or promote a product without it? Lots of network marketers fail to grasp this at the beginning and miss many opportunities to make a substantial income. Advertising is an investment and the means of advertising should be chosen wisely and monitored for effectiveness regularly. It is easy to lose a lot of money with ineffective advertising!

Just like any bricks and mortar business, network marketing advertising is essential to success, and on the internet it is difficult to make the correct choice, knowing that there are millions of websites, billions of ads for products and, unless you have a product that is totally unique, plenty of competition with more money than you.

First you must calculate your budget, assess how much can you afford on a monthly basis, and then if your targeted advertising brings success and increased profits, the budget can always be increased later.

If you are new to network marketing and have a small budget, there are many ways of advertising for free on the internet, some of these are totally useless and others may bring you good results, when you find that a method you are using doesn’t bring results, drop it and move on. Advertising in the wrong places may actually hurt your business.

These are the results you will be looking for from your network marketing advertising:

1. Finding leads
2. Promoting your product or service
3. Branding your company
4. Closing sales

The very best free advertising is of course word of mouth, so creating a buzz about your product or service depends on you. Blogs, forums and social networking sites are excellent places for gaining exposure for your company but although that method is free, it has to be done carefully and consistently.

Don’t expect to go on Twitter and make a few posts saying your brand is the best, or buy one of these, because you will be un-Tweeted and ignored. Neither should you post on Twitter every few minutes; you should build up a following before even mentioning what you are offering. You wouldn’t do it at a cocktail party, so don’t do it on social media sites, blogs or forums either. Just like a party where nearly everyone is a stranger to you, you must build relationships and trust before you try and pitch your product.

You may also have to rely on others to offer you referrals, and again, this comes through social interaction, both online and offline. It is essential you build a relationship with that person first. Leads are valuable, and nobody is going to reach in his pocket if he doesn’t know anything about you!

Direct mail campaigns are pretty much old hat these days, but still work well if you are a local bricks and mortar business or service, then direct mail is very effective. What a lot of small business owners don’t understand though, is list building; a lot of information can be gathered from direct mailing, although it has a very poor response rate and is expensive.

Still, if you can get people to return a card, or leave an email address when they come into your shop, you can build a list and use that list for future email marketing campaigns, and if you give people an incentive to join up like offering a free drink with a pizza for example, you will be amazed how many people will give their email addresses and you can reward them with coupons and special offers in future campaigns.

However you start your network marketing advertising campaign it is best to understand the whole concept of network marketing first. There is a lot of psychology in selling and if you don’t know the basics of network marketing, perhaps you like to learn more about it?

MLM Lead System Pro is one of the most well-received marketing systems to come on the market recently. It covers network marketing advertising and lead generation, and is written for new and struggling network marketers and and is packed with information and helpful ideas.

Proven Network Marketing Advertising System

Perhaps the most powerful way to promote your new business is to use proven online attraction marketing methods.

In a nutshell, this means you target a specific group of people who have a need or want for your product or service. They are already in the market and/or are looking for a way to make some additional money working from home. Then you simply POSITION your network marketing advertising campaigns in front of them.

Check it out…