Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its abilities in the marketing strategy.

Focus on the product

Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the younger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively.

Focus on the market

The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market.

Have measurable information

Anything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.

Accountability and responsibility

Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.

Reviews

A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.

9 Reasons Why B2b Manufacturers Are Investing in Digital Marketing

Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing, according to a recent article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The article explains some of the changes that B2B manufacturers are making in their marketing programs, and the results may be surprising to you! They were to us, which is why we’re detailing out 9 of what we think are the most important findings in this report and sharing them with you in an easy-to-read blog:

  • 82% of B2B Manufacturers Use Content Marketing

The report details that only 18% of B2B manufacturing marketers do not use content marketing. Wow, that’s a low percentage, meaning that 82% do use content marketing, which is defined by the article as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

If 82% of B2B manufacturing marketers are using content marketing as part of their strategy, there must be a reason, right?

  • 26% of B2B Manufacturers Say that “Content Marketing is Effective”

According to the report, last year, 30% of B2B manufacturing marketers said they were effective at content marketing. More importantly, 53% of those B2B manufacturing marketers that have a documented content marketing strategy say they are effective. So what’s the key here? Having a strategy and a plan, and executing against the plan.

  • 37% of B2B Manufacturers Have a Dedicated Content Marketing Group

And not only 37% already have a dedicated group of marketers that focus on content marketing, but 19% plan to have one in the future. This number, according to the report, is growing rapidly. The most effective among them are much more likely to have a dedicated group (67% vs. 37%).

  • 89% of B2B Manufacturers Say that Brand Awareness is the Ultimate Goal

The report shows that in comparison with other B2B peers overall, manufacturing marketers are much more focused on sales as a goal (85% vs. 75% overall). In addition, far more manufacturing marketers cited sales as a goal this year than they did last year (up to 85% this year vs. 56% last year).

  • 65% of B2B Manufacturers Are Creating More Content

According to the report, the percentage of marketers creating “more” content is down 4% from last year, but still remains high. 21% of respondents are creating “significantly more” content and 44% are creating “more” content than years past. If 65% are creating more content than ever before, then something must be working for these marketers.

  • 87% of B2B Manufacturers Use Video

The report shows that an overwhelming amount of content marketing for this industry is focus on video production. Other important tactics include eNewsletters (85%), Social Media Content (85%), Website Articles (84%) and Illustrations/Photos (82%). The use of videos increased from 80% last year to 87% this year moving up to the #1 tactic from it’s spot in 3rd last year.

  • 89% of B2B Manufacturers Use LinkedIn

The article shows a breakdown of how these marketers use social media platforms. While 89% use LinkedIn, 83% use YouTube (which makes sense as, according to our last stat, 87% use video). “Even though more manufacturers are using YouTube this year (83% vs. 81% last year), LinkedIn has surpassed it as the most often used platform, over a 16% increase from last year.”

  • 27% of B2B Manufacturers Post Daily or Multiple Times Per Week

For B2B Manufacturing Marketers, frequency is important (at least for 27% of the respondents)! But comparatively, these marketers are behind other peers in differing industries where 42% post daily or multiple times per day. Only 14% of B2B Manufacturing Marketers said that they post “less than once per month”.

  • 47% of B2B Manufacturers Plan to Increase Spending

Something must be going write for these marketers! According to the article, 47% of these marketers plan to increase their spending on content marketing within the next 12 months. While peers plan to increase 55%, this is still a high number for the industry. Last year, 46% of manufacturing marketers said they planned to increase spending, so the trend continues.

Manufacturers, while in the past more traditional in terms of marketing using tactics like print and direct mail, have upped their digital marketing and content marketing efforts in almost every way.

Are Affiliate Marketers in High Demand?

Beginners wonder if it’s possible, and skeptics declare the expense and efficient prices of affiliate marketing potentially lowers the bar for online marketing. Yet, the question remains: Are Affiliate Marketers in High Demand? However, there is an excellent reason affiliate marketing has actually experienced consistent growth throughout the ups and downs of online marketing — it works. Affiliate marketing has now become a reliable source of sales for a large range of marketers.

Affiliate marketing developed from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It’s now a sophisticated avenue which creates anywhere from 5 to 25% of online sales for a number of the world’s biggest brand names.

The idea of a wide-open affiliate program with a unchecked and unlimited number of affiliates is a thing of the past. Nearly all online marketers concur that affiliates add value to an online marketing effort, however the program needs to be tailored to fulfill the online marketer’s goals. Affiliates are the real step-children of internet marketing. They rely on tried and tested techniques for developing sales and marketing websites or items online. Lots of e-commerce sites owe a lot to affiliate marketing methods– namely Amazon.com and CDNOW’s WebBuy system. This is an extremely effective way to produce brand awareness and generate leads and company.

In the early days of the internet (around late 1994) the majority of online merchants made usage of a Cost-Per-Click system (known as CPC or CPM). The affiliate made money from every click to the merchant’s site generated from the affiliate’s website. 80% of affiliate marketing is now on a cost-per-sale basis, where the affiliate receives a commission for every real sale produced on the merchant’s website. At least 19% of online marketing is on a cost-per-action basis, where the affiliate receives a revenue-share if the individual referred from their website in fact registers or subscribes with the merchant’s website.

Affiliates did not bring an end to other, higher priced forms of online media marketing. The success of their endeavours in providing sales cost effectively by method of a pay-for-performance design led the way for other types of performance-based advertising, such as CPA-based search and portal marketing, to produce approval among direct online marketers. Affiliate marketing has actually developed, with marketers and affiliates ending up being more sophisticated and programs more integrated with other kinds of online marketing.

In Conclusion:

The idea of a wide-open affiliate program with an endless number of affiliates is a thing of the past. The success of the affiliate marketing in delivering sales successfully by method of a pay-for-performance design paved the method for other types of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct online marketers. Affiliate Marketers are now more sophisticated and marketing programs are more incorporated with other forms of online marketing.

Online Network Marketing Advertising Strategy

What I mean by advertising here is not just that: advertising. What I mean is more to “Think Marketing Communications” rather than simply “Think Advertising”.

Therefore, probably I should change the title of this article into: “Online Network Marketing Advertising & Marketing Communications Strategy”. Sounds better, right?

Ok, let’s move on.

It is to create a bond between YOU–not the program–and your downlines or your prospects. It is to build you as a Brand. As an Online Network Marketing Brand that gives meaningful values for your customers.

In this strategy, you have to cover the following points:

1) MARKETING OBJECTIVE – You need to set-up the amount of income you aim to get at the end of the year after you run your Advertising and Marketing Communications Campaign. For example, your Marketing Objective can be:

“Earn at least $10,000 monthly residual income or $120,000 annually”.

2) ADVERTISING AND COMMUNICATIONS OBJECTIVE – The difference between this and point number 1 is Marketing Objective is talking about numbers. About achievement money wise. Advertising and Marketing communications Objective is talking about what happens in your customers’ minds after being exposed to your campaign.

For example:

A) Build awareness of you as a successful Network Marketer in your customers’ minds. An expert whose advices should be followed to succeed.

B) Build your name as a trusted “BRAND NAME” in the Online Network Marketing industry.

C) Build positive rapport and make your prospects or downlines perceive you as their “profit source”.

D) Convince your prospects that to join and stay with the program you offer is a smart and profitable choice.

You see, the basic content in the point #2 of this strategy is first arising Awareness, second generating Interest, third provoking Desire, fourth motivating Action and the last building Loyalty. In short, it’s AIDAL. (A slight improvement of the old AIDA theory.)

3) TARGET AUDIENCE – Here you should clearly understand who you are talking to. It depends on the products and services offered by the program you join. If the program you join offers Autoresponder Accounts, Leads, and Web Design Templates, for example, then the Target Audience of your Advertising and Marketing Communications campaign are Internet Marketers, Network Marketers and people who want to profit from their Internet Marketing and Network Marketing activities. If your program offers Diet Pills, then your target audience are overweight people. But don’t stop there. Dig deeper. Dive into their minds and try to find out what their worries, needs or wants are. In short, try to know them just like you know yourself.

4) BENEFITS – Why should people join the programs? And why should they join under you? Based on your knowledge about your Target Audience, first, list down the benefits of the programs that will appeal most to them. Once you’ve done that, think that your competitors are not only people who promote other programs but also those who promote the same program you join. Therefore, you should provide added benefits for your prospects, so they’ll get more values to join a program under you than under anyone else.

For example:

“If you join under me, I’ll personally help you so you’ll get at least 3 Paid Downlines in 30 days.”

5) SUPPORTS – Convince your Target Audience that they will get the benefits as promised. State here your arguments that will back-up your claims at point number 4.

For example:

“In the past, I’ve personally helped hundreds of my downlines to earn between $750 and $11,000 monthly residual income. Click here to see their testimonials. They are real.”

6) POSITIONING – Here you are talking about how you want your Target Audience to perceive your program and, more important, YOU in their minds. If your program provides excellent products and services needed and wanted by millions of people world wide, you might position it as “a cash machine that lasts” and you can position yourself as “a certified technician that can teach people how to operate that machine the best way for the best results”.

7) TONE AND MANNER – This is about how you deliver your messages to your Target Audience in your campaign. It’s about the way you talk to them. You can be Authoritative, Factual and Full of Confidence, if you already succeed with your program and you want your Target Audience to follow your path to be as successful as you are. But you can also be Helpful, Friendly, and Resourceful, when you just start your campaign and haven’t had worth mentioning results yet.

8) CAMPAIGN ACTIVITIES – List down here the advertising and marketing communications activities you’d like to do to Build Your Name as a Trusted Brand Name in the Network Marketing industry and to promote your program to your target audience, for example:

– Writing articles and submit them to appropriate ezines and article directories.

– Google AdWords Campaign

– Solo Ads in appropriate ezines

– Forum posting

– You name it.

I always believe that “Once a great strategy is done, a great Advertising and Marketing Communications campaign is half done”. So, once you’ve done writing your own strategy, congratulations! You’ve reached half of your Network Marketing success. The other half is to implement this strategy to the fullest. And that’s the topic of the next article.