How to Choose the Best Direct Marketing List Broker

Whether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.

The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.

You may want to find a list of consumers or businesses who have purchased products or services similar to yours, or who fall into the demographic profile or income range you are trying to reach.

With thousands of direct marketing lists to choose from, it’s hard to know where to start. Evaluating list suppliers and finding the right direct marketing lists for your particular campaign can be over whelming.

A direct marketing list broker represents all available lists in the direct marketing industry. they will help you find the best list by understanding your target market. The brokers serve as your guide, providing list recommendations for your marketing efforts.

If possible, look for a list broker who has experience working with clients who target the same type of customer you’re trying to reach. If you are trying to fund raise look for a broker with experience with working with non-profit organisations, or if you are looking for to market to other businesses, look for a brokers with B2B experience.

Is the list broker accessible: Do they call you back? Do they answer your emails in a timely fashion? Do you feel they are trying to build a relationship for future business endeavors? Good brokers realize that relationship building offers other opportunities down the road.

You should ask how the data is compiled and how often it is updated. Ask to see a sample of the data. Before buying the list you should make sure how it looks like, what information is included.

Be aware that good data comes with a cost. Give your budget for the campaign up front so the broker will know if he can accommodate you and your needs.

Also, ask the broker about their customer service and satisfaction policies. A good list broker will stand behind their services, should you get anything other than the list that you ordered, the broker should do whatever it takes to replace it immediately or provide a full or partial refund.

You can search for reviews of the list broker, the internet has no shortage of places to post reviews of customer service. Don’t be afraid to ask for previous customer’s testimonies.

Choosing someone you can trust to do their job well will save you time and money in the long run.

Advantages and Disadvantages of Direct Marketing

The Term marketing basically refers to informing about the value, use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing.

It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you have to market your product. It’s not going to sell itself.

What is direct Marketing?

Direct marketing is basically a system where once the goods are manufactured and ready for use they are sold directly to the consumer by using different marketing methods that connect the buyer to the manufacturers goods directly, and there are no middle men involved.

This is done by connecting to the consumer directly using different modes such as Telemarketing, Email Marketing, SMS, Social Media marketing etc.

Advantages

From the point of view of the customer or consumer the advantage is that it does not increase the price of the product that they are buying, compared to products that are not marketed using direct marketing techniques. This would involve a price rise due to commission from retailers and wholesalers

From the point of view of the manufacturer it gives them exact and proper feedback about their product in terms of customer reviews as they are communicating with the consumers directly and do not have to depend on information from retailers or any other middlemen involved.

Disadvantages

The disadvantage of direct Marketing is that most people do not like to be approached directly by people who want to sell them something. In other words people hate to be sold too, but they love buying. They feel they will find out about a product when they want to buy it.

From the point of view of the Marketing executive or Marketing Manager they prefer these Methods of direct marketing because you are not wasting any energy, time, or money as they are reaching out to the potential customers directly.

How to use Direct Marketing?

If you are interested in using direct marketing techniques for your business then here is a list of a few methods and how you can use them.

Email Marketing

In today’s world everyone uses emails to communicate thus sending out an email directly to the person is a very effective way to market, but you have to be careful of not spamming them. You should have permission from the person to email them with offers. You can do this by asking them if they are comfortable in providing their contact information so you could send them an email. But you should remember to always allow them an option to unsubscribe or stop the emails.

Telemarketing

This is one method of direct marketing that most people do not like a lot, or do not prefer as they feel they shouldn’t be disturbed anytime of the day asking them if they are interested in buying or using a service or a product. So the best option is to record a voice mail of the offer and send it out to the user and they can block or accept the call according to their wish.

SMS

Another method of direct marketing which is very useful in today’s world is sending out a bulk SMS to a list of potential customers this is better than telemarketing as the customer does not get disturbed and can check the text message later when he feels like.

According to me direct marketing is very effective and useful. But in order to do that you have to build a good relation with the customer before you start sending out any products or offers that they could purchase.

I’d like to help you if I can. I had a great time writing this article, I hope you enjoyed it. I look forward to being in touch with you again soon.

Why Inexperience Will Cause Newbie Internet Marketers to Fail

Failure. The one thing all Internet marketers never want to hear. And that is understandable Nobody wants to fail, right?

I have researched some of the reasons why most newbie internet marketers fail. In this article, you may identify yourself – or others you know. This article is not meant to be one of condemnation. It is being delivered so you can identify what areas you can improve and avoid the dreaded “F” word!

First, let me state up front that I mean nothing derogatory with the term “newbie.” Everyone was a newbie at some point in time. It is kind of like being a called a “rookie” in major league sports. Once you have that first year under your belt, you are no longer a rookie. The same for internet marketing. However, a “newbie” could mean a 5 year marketer if that person continues to make “rookie mistakes.” I am using the term “newbie” simply because most new comers to internet marketing are looking for the “quick buck” and most tend to make the same mistakes – “rookie mistakes.”

It is my intention to provide you with the information I have discovered and identified my own shortcoming with as well. I may not have made all of the mistakes I will get into, but I have made more than one of them (I can attest to that)! But I am including a few of the others I have not made (phew!) because I have found there are many people who have made them.

The Number 1 Reason Why Newbie Internet Marketers Fail:

They Do Not Have the Experience

That is pretty clear, right?

Most newbies lack the experience of marketing a product in which they never have a face to face interaction with their clients. Most people understand about face-to-face marketing and the art of “smiling, agreeing with the statements made by the customer, etc.” Internet marketing is a completely different environment.

Experience in this area is the only way to gain the skill set necessary to be successful. Does that mean the newbie marketer is already destined to fail? No. It means the newbie marketer must make the extra effort to ensure success.

By learning the methods needed to capture the attention of the buyer; learning what the potential preferences are of the buyer; learning the reasons why the buyer desires their product; learning how to communicate the advantages of their product to satisfy the buyer’s needs – all without any verbal interaction. Only using the written word (and in audio or video marketing as well – but the newbie will never “see” the client).

This means the new internet marketer must make a concentrated effort to study the market; study the products; study the tactics used by the experts. This takes time and dedication. It means admitting you do not know everything. It means admitting you cannot do it on your own (as least not right away). It means accepting the fact that immediate riches will probably not be flooding into your back account right way.

Now, there are exceptions to every rule. But those exceptions are few and far between. But most newbie marketers (myself included when I first started out) think “they” will be the exception and will reach financial independence ahead of their peers. This mindset will almost always result in discouragement and failure.

What are the ways to overcome this “Inexperience Factor?”

Probably the best way to gain experience is by “doing.” That sounds simple enough, right? But let me explain…

The worst thing a newbie can do is to enter the highly competitive field of internet marketing and think he or she is going to become rich overnight while competing against some marketers who have been doing this for years. The best solution to this situation is to team up with an experienced marketer who can guide them through the first stages of internet marketing and help the newbie avoid some of the pitfalls that plague newbies and drive them from success straight into failure.

There are numerous places to gain that type of experience and information. It would take volumes to write about each one. My intent here is simply to make the newbie marketer aware that “you are not destined to failure.” As a matter of fact, failure in and of itself is also a learning tool. Thomas Edison was quoted as saying, when questioned by a reporter as to why he was not discouraged after failing 10,000 times in making the light bulb, his answer was, “Why should I be discouraged? I found 10,000 ways it would not work!”

So it is with gaining experience in internet marketing. You can go the way of 10,000 failures on your own, just so you know not to try it that way again, or you can read about the one or two ways a person who has had success did it and then follow the same path. I’m not talking about “copying” the person (though some advocate that). I’m talking about seeing what your comfort zone is; I’m talking about what “clicks” with your personality, experiences, desires and goals.

Not every method works for every person. If you examine successful marketers, almost all of them utilize the fundamentals but then they tend to specialize in certain areas. Take, for example, a football team. You see the players all decked out in their uniforms and you can rationally say about any one individual, “He is a football player.” And that statement would be true.

But if you look at the individual players and analyze their strengths and weaknesses, you soon realize that some of them weigh 300+ pounds. That person probably is not a wide receiver or a running back. Most likely, he is a lineman. Another is short and lanky and you see him out kicking field goals all practice long. You see a player throwing balls through tires hung at different levels and different yardages – he is probably a quarterback. Each person has a unique set of skills they bring to the “football team.”

So it is with internet marketing. You may not be cut out to be a marketer in the self-help niche. You may be more of a hands on type of person who enjoys working on cars or building houses, making you uniquely qualified to assist others in that niche. People looking for information on “How to fix their car” or “How to remodel their kitchen.” Others may be more uniquely qualified to give “relationship advice.” Others on “How to build a website.”

You see, there are 1,001 different ways (actually more than that) to make a living as an online marketer. YOU have a special skill set that somebody needs to know. And you have the opportunity to share the experience you already possess in that area – and be paid for it! You need to sit down and ask yourself (and give an honest answer), “What do I know that other people always ask me about?”

It could be anything from repairing a clogged drain to fixing a car engine; from hanging dry wall to installing landscaping. Whatever you enjoy doing; whatever you are always helping someone with; whatever people are always seeking your advice on – these are the areas you need to focus. This is probably going to be your niche market. This is the area you will probably be the most successful.

The successful marketers are able to identify what they did wrong and begin to take corrective action to put them on the path to success. Failure to identify weak areas will just mean the marketer is more likely to repeat the same mistakes over and over again.

Supernatural Marketing

“Make the HEART of this people fat, and make their EARS heavy, and shut their eyes; lest they see with their EYES, and hear with their ears, and understand with their heart, and convert, and be healed” Isa 6:10

“For this people’s HEART is waxed gross, and their EARS are dull of hearing, and their eyes they have closed; lest at any time they should see with their eyes, and hear with their ears, and should understand with their heart, and should be converted, and I should heal them” Mat 13:15

There are three dimensions of marketing: FrontDoor Marketing, BackDoor Marketing, and Supernatural Marketing. Much of what is known and practiced in the marketplace is FrontDoor Marketing! Very little is known of BackDoor Marketing and much less is known of Supernatural Marketing! In marketing generally, the “Eyes,” “Ears,” and “Heart,” of potential customers are the major targets of all marketing efforts!

These three targets hold the key to prosperity and lack for businesses and their products and/or services in the marketplace! If these three important targets of your potential customers are closed against your products and/or services, you and your business will suffer neglect, lack, insignificance, and poverty in the marketplace! Conversely, if these three targets are opened in favour of your products and/or services, you and your business will enjoy unprecedented patronage, abundance, significance, and prosperity!

Satan has a mandate to close the “Eyes,” “Ears,” and “Heart,” of potential customers/clients in the marketplace against your business, products and/or services because you are a Christian doing business in the marketplace! This explains why many Christians struggle with business in the marketplace! Supernatural Marketing seeks to help Christians doing business in the marketplace to overcome this siege of the devil.

Why The Ears, Eyes & Heart Of Your Potential Customer Is So Important!

There are six fundamental reasons why the Ears, Eyes & Heart Of Your Potential Customer Is So Important!

Let’s check them out!

1. VISIBILITY

The first purpose of marketing is “Visibility.” Marketing makes your product or service perceptible or noticeable to the eyes, ears, and mind of your targeted client or customer, depending on the medium you employ. The eyes and ears are gates to the “Mind” of man. The more people see or hear about your product or service, the more it is ingrained into their mind until it is deep-rooted. Because your product or service is a seed at this initial stage of marketing, it soon begins to germinate when your marketing efforts is sustained.

If an organization sustains its marketing effort, before long, it would bear fruit. Take note, human response rate differ according to their personality. The reserved (introverts) ones are laggards, they are naturally inclined to foot-dragging. In contrast, the outgoing ones (extroverts) are naturally inclined to respond first to your marketing effort.

The above reasoning presupposes that if you do not embark on a sustained, focused, and targeted marketing, the public will be oblivious of your product and services and that could translates into eventual stagnation or collapse of your business.

2. AWARENESS

Visibility of your product or service in the mind of your targeted customer over time creates a consciousness or awareness in the “Heart” of your targeted customers when sustained and spirited marketing is the watchword. Remember, conviction takes place in the heart. Until the customer is convinced in his or her heart to accept your product and service, there will not be patronage and repeated buying, which is the goal of every entrepreneur.

When you emphasis the unique value proposition or unique selling point of your product or service long enough through sustained marketing, your target group will understand its usefulness and this is how a market buzz and frenzy is created.

When the public are persuaded in their heart that your product or service is the first and best choice, they’ll respond voluntarily and positively to your organization’s offerings and that is what eventually attract your clients to you, when he or she have “Genuine” need of your product or service.

3. CONVICTION

When your product or service is projected strong enough in the minds of your target customers through sustained marketing; it gets ingrained in their minds! After sometime, because the product or service remains constantly in focus, he begins to believe the benefits of the product or service is real. It won’t take long before he receives a suggestion from his mind to give the product or service a try.

Unconsciously, the customer has accepted the product or service because of the conviction in his mind that the product or service is worth giving it a try. Now, at this point, if the product or service is worth its salt, when the customer gives a try, he is convinced that the product or service is worth it. When the customer makes another effort to patronize the product or service again, he will be hooked because in the mouth of two or three witness, every product is established in the heart of the customer!

4. ACCEPTANCE

The resultant effect of visibility, awareness, and conviction of your product or service by your targeted customers is a positive “Mental attitude” – created by the Holy Spirit – that your product or service is believable, credible, and trustworthy and therefore, the customers accepts it as true and eventually prefers it above other products and services.

The question you want to ask yourself is, when people generally think of using the kind of product or service you are offering on a scale of 1 to 3, where does your offering stand. Instructively, the product or service that occupies the first two rungs of the scale will be more favoured in the order of their standing. It is your responsibility to get your product or service to this position!

Assuming the product you’re offering in the marketplace is a detergent and we have 50 potential customers in your “Coverage area” – and that varies in scope – that wants to buy one each. When they think in their mind of the best and preferred detergent to buy, where does your company’s brand stand in their mind? Where your brand stands in their minds, will be determined by three factors: the quality of your marketing, the quality of your product, and your customer service.

5. BRANDING

Sustained marketing gives your product or service a positive flight that galvanize it above others in your industry. Persistent marketing ingrain your brand permanently in the heart of your target customers. When the image or brand identification is ingrained in the hearts of your targeted customers; after they’ve used your product or service and found it satisfactory, they’d over time become habituated to it, which makes it a first choice in their decision making process.

6. SPREAD

When steps, 1-5 assumes a rhythmic flow in your business efficiency and effectiveness, your products and services will begin to find its way to more home, hands, and families. Over time, your product or service distribution begins to expand and extend over a wide sphere due to visibility, awareness, conviction, acceptance, and branding.

Your customers will begin to do word of mouth publicity of your products and services to friends, neighbours, and family. This is because they are satisfied with your product or service, because they believe that your organization have delivered on its promises!