Why Digital Transformation Is Private Equity’s Sharpest Tool

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.

Private equity has to create value in its acquisitions. That’s pretty obvious and we know the common strategies. In the past, a private equity firm would acquire a business with the intent of growing it and hopefully acquiring another, putting them together and building greater value for both companies. Part of that process would involve creating efficiencies within the new company through economies of scale and instituting better practices for sales, marketing, supply chain and operations.

That’s what Digital Transformation is all about – creating greater efficiencies and best practices – but for the digital age – not the steam age. Private equity has to realize scale is not the only efficiency – from customer management systems (CMS), to building out robust e-commerce engines, to exploding a brand, Digital Transformation can turn around an undervalued company and absolutely smash competition with just a bit of digital vision.

Digital Transformation affects all aspects of a company – and each aspect represents another potential growth point for private equity. Think about this: private equity firms always worry about losing key employees after an acquisition. A well executed Digital Transformation always includes a clear digital vision delivered to the company first – and always considers how to improve its employee’s work experience by utilizing every chance to supercharge internal processes and efficiencies. Think how that will affect morale during a take-over – and help improve ROI.

In fact, private equity firms would all be wise to initiate a Digital Transformation within their four walls. You can’t just pound your chest like a gorilla – you have to rip the antiquated doors off your own walls. Sure, hedge funds are computerized out the yin/yang but private equity firms struggle. In addition, how well do they manage their own digital presence and their public digital profile – their leadership casting? Are they active on the social media front? Are they providing opportunities for top talent to share their vision – and build their digital profile? Everyone in PE firms know a sharp suit is important for first impressions – so help your firm, and your people, look sharp on the web.

These are just a couple of examples of how Digital Transformation can affect both the efficiency and culture of a company – before it even addresses creating greater revenues and new markets. Every PE firm in the world should be making Digital Transformation part of their tool set before they are the ones that get out transformed!

Successful Film Marketing Strategies

“It’s not what a movie is about, it’s how it is about it”.
— Roger Ebert

Unlike any other art, Films have a much greater impact on human’s mental consciousness. It holds the capability to impose an emotional instability in human minds. This is why it is said that movie making is more about observing and imagining. Now in this century, Filmmaking is not just about the script, screenplay and all. It comprises of lot many other factors. In Fact, a successful film promotion is merely about the Film marketing strategies related to that.

So, what is film marketing?

Many of us believe that the success of a film is all about how well it run in theaters.Well, I would say, Film marketing is all about driving the desired audience unto the theaters. Sometimes called film junket or press junket, Film marketing consists of various elements such as press releases, advertising, interviews, media involvements and most prominently Social Medias nowadays.

It’s no longer about Television, Print, and Outdoor

This is more like an enlightenment for every filmmaker these days. Back then, an efficient Film marketing strategy was all about the television, prints and all. But now it has changed, because, in order to reach the audience you need to find them at first. Today, it’s all about the internet.You need to find more people, you better go online, as simple as that.

Film Marketing strategies went digital

Well, it’s not a big surprise factor that film industries have adopted Digital Marketing techniques as a part of well structured Film Marketing Strategies. In fact, movie studios are moving beyond the typical techniques such as teasers, trailers and lot more by conducting Google hangouts with the crew, live streaming music launches, contests and so on.And the most interesting fact is that the spend on Film marketing Digital strategies has risen enormously these years.

I believe there are three major stages in a successful film marketing strategy, introducing, interacting and involving. Digital Media has involvement in all these three stages, great involvement indeed.

Search engine optimization for an effective film marketing strategies

Search engine optimization as an overall term for all the works and efforts we are investing on to the promotion of any services/products are not negligible. Unlike any other Digital marketing campaigns, Film marketing deserves more conviction as well as perception, even in its promotional campaigns.There are so many factors involved in this ranging from keywords to social media.

How Social media influence the way movies are marketed?

As a part of Digital marketing strategy, Social media has become one of the ‘behind the change’ reason, as films can gain a huge amount of buzz through it. It means, there is no longer need to rely on official reviews and adverts to know about the latest releases. Here is a quick review of few film marketing strategies in relation to social media.

Leaked images- Even though this seems to be an outdated technique, it still works. This kind of techniques is used probably for the promotion of superhero movies. The theory behind this tactic is that the movie producers will generate some excitement, years before the release of their films through leaked images. As the images would not reveal much more about the movie and characters, yet will definitely create a huge amount of online publicity and chatter.

Visual micro content- This is more like an emotional way of marketing, I would say. A movie called ‘If I stay’ recently implement this film marketing idea very successfully. The initial step towards this kind of campaign is always targeting the right social media platforms. And then generating visual micro content suitable for the platform. Sharing the banners, posting the behind the scenes pictures are also effective.

Content marketing campaign- Content is always effective and it’s definite that it will bring some results to you. Once again it is more related to social media channels. Even if a film marketing strategy is all about the kind of film to which we are dealing with, content is always helpful. One can also try local news stations, discussion boards and more along with Twitter, Facebook, Tumblr and so.

Video marketing- Very familiar, much effective, this is how one could interpret the role of video marketing Film marketing strategies. No matter what, we are ready to take chances on some products that we have not seen or tested properly, this is why the trailers are significant. It gives an initial impression and it’s a proven success. And I recommend seeing your trailer video initially through your official website, which obviously allows the audience to make more interaction through your social media mediums.

Social competitions and quizzes- It will become a huge disaster if you believe that the introduction part is enough.The fact is that you will miss the entire party. Interaction is very significant especially when coming to Film marketing. It may not be the most innovative thing you can do to improve the engagement but it can very effective at times.

Persona marketing- Your film will certainly have some interesting character that the audience could connect with in one way or another.Lot many Film marketing campaigns have already played on the audience’s emotions for particular fictional characters by developing a persona around those characters on social media. A Perfect example for this is the Ted character in the Twitter. With almost 7 lakh followers, Ted began posting some funny comments which in fact brought some unexpected results.

Alternate reality games- A slightly more complicated and deep Film marketing strategy is Alternate reality games (ARGs). This develops a fictional world that the users in the real world may interact with by using online communities. ARGs is a wonderful way to get your movie audiences involved and thereby creating ‘brand loyalty.

Make use of memes and other UGC Forms- This is more like a mutual beneficial Film marketing strategy. Memes are offering a great marketing opportunity, in such a way that your audience will create some highly shareable content that conclusively benefits your Film promotional strategies. The benefit of using memes is that they are easily customizable as well as quick to produce. Yet another possible strategy is to use caption contests, fan art or any other effective user-generated content tactics.

Google AdWords for the more targeted outcome- Each day, millions and millions of movie related searches are made in Google. I would say, the quickest way to reach those people is always Google AdWords.Even if it is not much of a cost effective way, it definitely is an option for those who care about reaching more targeted audiences.

Final thoughts

How powerful the visual media is or How much impact it can impose on humanity? The answer to his question is always about how well it reach the people. And Film marketing or Movie promotion is the beacon that leads to this destination.

Cheers
Team eetti

One Challenge Private Equity Doesn’t Think About – Digital Presence

Private equity firms face plenty of challenges but the one challenge that they don’t think about is credibility in the digital domain and a good Digital Transformation will take care of that. Before you acquire a company you may have to convince the owner or owners that you are the right fit for them. It’s their business – they want to be sure you’re going to take them further than they can get on their own, and if they give up their majority – the confidence their share is going to be worth far more when you are done. Private Equity needs a Digital Transformation.

Confidence comes from walking the talk. Would you trust a tailor to dress you if he was wearing a suit from the 70’s? I sure hope you answered, no! Now, carry this line of thinking through to your digital presence. If you were betting your future on a firm bringing you to the next level, they better look like they came from the next level. Private equity firms need to seriously consider their digital presence, and in fact, the principals need to think about their personal brands as thought leaders – welcome to Leadership Casting. You may not know it, but you could be one Google search away from having your reputation, even career destroyed. What is that question, that keyword phrase that can cause you to experience that kind of potential negative result? It’s your name.

You start to do with business with someone you have never met before – what do you do? That’s right – you Google them. Today, people expect you to come to the table with a reputation both offline and online. And this is what Leadership Casting is all about. What are you going to find when you Google your name? Is it going to be thoughtful insights into your industry, life, some compelling information about you – or is it going to be you wearing a beer cap at the ball game or, even worse, something totally NSFW (what were you thinking when you posted those pictures?)

Leadership Casting is an exciting part of the entire Digital Transformation package as it is the solution for super-charging your online persona – or brand. Most of us know that all the major companies now monitor the Web and social media for every and any remark about them – and immediately move in to squash any potential negative comments or posts. Leadership Casting, though it employs some of the tools of the social media brand manager, focuses on showing the world you are a thought leader, and builds a positive presence for you online.

Every private equity firm should be lining up right now to get on to this. Building a brand online – promoting the rock stars in your company as thought leaders, making sure your digital presence is compelling. This is what builds your firm’s credibility. Today’s digital world wants to know about you, what you think, what you stand for as well as how good you look in a beer hat. Knowledge is power is the old saying – well today that has been turned upside down – managing the knowledge about you is power.

Want to convince your next acquisition your firm is the right partner? Think about a Digital Transformation – and start with Leadership Casting.

The Basics and Benefits of Direct Marketing Lists

Direct Marketing lists are essentially databases filled with contact details, such as names and addresses of consumers or individuals at businesses, which can be used by companies of all sizes to send out promotional information. Direct marketing lists can be both email and postal address based, and will be made use of by all sorts of organizations and businesses for a variety of purposes.

The Basics of Direct Marketing Lists

The type of information that you can send out to prospects on a direct marketing list is limited only by your budget and your imagination, but in general there are two reasons why your company might want to undertake a direct marketing lists-based campaign:

To Generate new Sales – direct mailing promotions, coupons, vouchers and details of new products and services can help to generate new sales and secure new customers or clients.

To Build and Develop your Brand – keeping your current customer base informed about your company with shareable and relevant content can help you build your brand as well as encourage customer retention and recommendations.

The Benefits of Direct Marketing Lists

Although there are some instances where direct mail marketing or direct email marketing is not appropriate, provided a campaign is targeted and created properly there are all sorts of benefits associated with it. Many surveys have shown that customers and business owners are still happy to receive information and marketing collateral via the mail, particularly since it is generally regarded to be less intrusive than some other forms of communication. If you have a good marketing list, you can also be sure that the prospects on the list are happy to be contacted and receive information from your company, so they are already interested in what you have to offer them. Direct marketing, provided it is carried out properly, is a targeted and precise way to contact and communicate with the customers and clients that your company needs.

When you undertake a direct marketing list based campaign you are basically physically putting your messages and communication directly into the hands of your potential clients or customers. Yes, this information may not always be read but if you put the effort into creating a good impression with the information you have a much greater chance of it being read, absorbed and actioned upon. You can generate interest in your campaigns by adding in little extras, such as coupons or money off vouchers. This is a great way to reward current customers too, since it shows them that you appreciate their loyalty to your business and its brand.

Thanks to the virtual simplicity of direct mail campaigns, you also have a lot of freedom to really customize the information that you are sending out as well as the ability to target particular groups or individuals. Create campaigns based on the needs and requirements of potential customers, and address them as individuals rather than a mass of potential purchase. You can choose any way to communicate your messages too, from brochures and newsletters to something a little more quirky such as postcards. The more inventive you are with your communication the more likely they are going to be noticed and absorbed.

An additional benefit of direct marketing methods is that they are some of the simplest methods of marketing and promotions to track and measure. When running a direct mail campaign you can really see just how effective they are for your business or organization, even by doing something as simple such as tracking the number of enquiries that have been generated by the campaign or even totalling up the number of promotional vouchers that have been sent out and subsequently used.