Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms.

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.

“Marketing with influencers is turning influencers into advocates of the firm.”

Before we go into any details about this type of marketing, one should clearly know what it is.

What is influencer marketing?
This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.

The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.

In this game of influencer marketing, these influencers may be the potential buyers themselves.

They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.

They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.

Content marketing and social media marketing are regarded as the two major forms of influencer marketing.

How does influence marketing work?
Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.

This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.

People tend to believe what the influencers have to say about something, over the media.

Many marketing companies don’t even have influence marketing on their radar as it such a unique method of the product. In many cases, it’s out of their control as more of an individual voice takes hold rather than the standard static corporate ad.

Digital ads are not given the same interactive and emotional response by the consumer.

The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.

Why is influencer marketing now bigger than digital advertising? & How did that happen?

Trust and honesty is a very important factor in marketing.

We all know which media we trust and distrust and in most cases just simply by the subject header.

Traditional media is scrambled with misinformation and the general consumer would rather interact with their products or services of interest on a social level.

Consumers do not buy goods or services unless they are completely assured that the product or service is perfect for their needs in every way.

It is believed that if you influence the mind, you have the world in your hands and that’s what influencers are doing.

Influencers have built up relations in order to gain trust to become, influencers. Much commitment and nurturing have gone into building those connections.

When it comes to building up relations and creating a positive message around a specific brand that is where influencer marketing has a higher standard compared to digital advertisements.

Let’s throw light upon, Influencer marketing as ‘THE NEXT BIG THING.’

  • As seen on: “Social Media”.

As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions.

Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms.

The rise of the social media influencer has created a world of possibilities;

It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.

  • Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network.

While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has an organic life to the message.

Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months.

It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.

To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network.

Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services.

When comparing social marketing to digital ads, I sort of side by side comparison, a static digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective.

The old and outdated information may soon turn away consumers.

  • People are more likely to trust other people than advertisements

Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product.

That’s when influencers form relations in order to promote the market;

The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.

  • Much simpler

Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing.

Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element.

In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.

You write about it and post about it online and within minutes thousands of viewers are peeking into your blogs and journals.

The online facility helps to connect people worldwide.

  • Market grows faster

Apart from being a simpler way of marketing, influencer marketing helps to boost up markets at a great rate.

Everything should be made as simple as possible, but not simpler.

– Albert Einstein

The influencer way of marketing has an advantage of doing wonders online which helps to connect influencers with people from all over the world.

  • Any queries about a product are immediately facilitated and generally much more appreciated than an email, support ticket response or any other type Q&A delivery.

May it be social media or content driven market, people get the answers to many of their questions about a product immediately in influencer marketing and much more view the comment responses making the viewership quite extraordinary.

In the case of social media marketing where the advertisement is placed on all the frequently used social sites, people get to know about other opinions about products, which greatly helps them sum up any purchasing decisions.

Apart from this, they are also connected to other people on the social media (which in this case acts like influencers) who tells them about many goods and hence solves many queries.

In the case of the content driven market, influencers are already there to respond to any queries of the consumers. This way any doubts about a product are removed.

  • It’s powerful. Yet simple.

Influencer markets are powerful in their own manner. The content shared by influencers is powerful and authentic. They have the ability to gain people’s trust and reliance, all that is needed.

Thoughts and opinions are shared through influencer markets and better relations are created even with consumers that live miles away.

“The marketing roots with any social platform are quite strong and are not easy to cut down.”

  • The writings can do wonders

All those bloggers, journalists, content writers, CEO’s out there portrays the market accurately through their writings which depend upon proofs, opinions, and ideas of many consumers.

These pieces of writings are much more convincing than the digital ads that consist of a couple of pictures and slogans. The writings talk about the feedbacks and opinions of other people and influencers which is a quality that digital ads market surely lags. We just might have seen the peak of the market for digital advertising and ads.

  • The advantage of videos

Digital ads that usually consists of banners and posters have become very less influencing when the social media is filled with videos about the products.

Living objects are automatically more attractive than still lives. Influencers have started making use of videos in their contents to influence the people which is turning out to be another plus point of the influencer marketing.

  • Celebrities as Influencers

Consumers are influenced greatly when their favorite celebrities post about a certain product.

This has become a growing area of influencer marketing that celebrities are used as influencers to attract people towards a specific product. Like television commercials, where celebrities are used as influencers, they are made influencers on social media nowadays where they post about how they have become the customers to a certain product.

This practice does not even require any convincing as many people will blindly believe in the quality of the thing when their favorite celebrity buys it.

No wonder, influencer marketing is taking over.

  • Online feedback

When influencer market is on social media the feedbacks of the consumers becomes very important for marketing purposes. The market grows with positive feedbacks, and similarly, it shrinks when the feedbacks are not in the favor of the goods and services.

People today believe greatly in the ratings and online opinions of the consumers.

Influencer marketing is largely driven by this concept of online ratings and participation and thus is rapidly growing.

  • Honest opinions

Consumers value opinions and ideas more than advertisements.

In the world of influencer marketing, the opinions of people act as influencers on the social sites and are just as important.

If not all then most of the feedbacks and opinions of people about a particular service or product are honest.

Finding honest opinions about a thing, a person, or a company is able to purchase the product.

In the case of digital ads marketing, there are hardly any opinions shared as the ad platform does not allow for such interaction.

  • Time efficient

Influencer marketing is instant and is purely based on the established relationship between the influencer and their network.

The fact that influencer marketing is taking over digital Ads just might be happening now.

It has been estimated that in another few years influencer marketing will take over all the other marketing strategies and will become the biggest marketing practice by the year 2020

5 New B2B Sales and Marketing Strategies

B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B strategies to achieve their goals:

DELIVER COMMERCIAL INSIGHT

The Challengerâ„¢ marketing model challenges the traditional model to align marketing and sales, creating a collaborative marketing and sales strategy that creates a cohesive and smooth customer journey without a marketing and sales disconnect.

The Challengerâ„¢ model incorporates both marketing and sales teams to enhance the efforts of both teams and provide insights at all touch points, both human and digital. Building a cohesive strategy between the two teams not only helps generate qualified leads, but moves customers through the buyer stages resulting in brand loyalty and increased revenue.

COLLABORATION BETWEEN B2B SALES AND MARKETING

We all know communication is key for bettering any relationship in your life; that stands true while communicating with your marketing and sales team. Consistent communication between these two teams is necessary to not only generate quality leads, but to deliver valuable insights along a buyer’s journey.

“No matter how the CRM industry evolves, getting the sales and marketing teams to synergize is goal number one. Every success grows from their collaboration and free exchange of ideas, because you can’t serve the customer right when your best people are working blind.”

Marshall Lager

Encouraging lead alignment sessions around the customer journey with marketing and sales leaders will help generate high-quality leads and maximize revenue growth.

B2B SALES AND MARKETING PLATFORMS JOIN FORCES

The most effective way to integrate marketing and sales teams is to leverage platforms that connects marketing leads with sales opportunities. More specifically, a platform that captures marketing leads by campaign source and then seamlessly scores, qualifies and alerts the appropriate business development representative. By integrating and configuring your marketing automation and CRM platforms, marketing and sales teams can deliver on the customer experience at every touch point along the way.

NURTURING LEADS IN SYNC WITH BUYER JOURNEY

When B2B sales and marketing strategies are in alignment with the customer’s expectations as they go through the buyer journey, there’s a greater volume of quality leads that will make their way from awareness to purchase.

However, when there’s a gap between these teams, there’s a disconnect and usually results in lost revenue. For example, “Leads that come from online marketing materials close about 25% of the time, and leads that come in from sales – without the help of marketing – close at a rate of 1.5%”. When the traditional sales funnel is swapped with a sales and marketing buyer journey, there’s room to improve sales ready leads.

CONSISTENT GOALS & METRICS

Without clearly defined and shared goals, alignment is challenging at best. It takes a commitment to collaboration, defining common goals and it takes hard work.

Begin with how you will define and measure:

  • Scoring inbound leads
  • Marketing qualified leads (MQLs)
  • Sequencing of human and digital touch points
  • Service levels for responding to leads
  • Marketing contribution to closed won opportunities

Understanding the shifts in the buyer journey and how to adapt B2B sales and marketing strategies are critical to evolving in our world of constant disruption.

Direct Marketing: The Business of the 21st Century

Direct marketing is truly the preferred business of the 21st century. Why? We are quickly discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we would look to other resources to change our life. I am going to share with you more about direct marketing, how it works, and why people are turning to it for their livelihood.

What is it?

So, what is direct marketing? This type of marketing is no doubt different from what you are used to. The reality is that direct sales are what make a difference in the lives of others, from the perspective that you can sell to folks directly. People love being served and they like knowing that if there is a challenge with something they have purchased, that they can come to you directly for help.

Direct marketing is simply marketing something directly to an individual, and in some cases it can be a business. It doesn’t matter what the product is as long as it’s something that is needed by whomever you are marketing to. Over the years, this has been referred to as network marketing and even MLM, or multi-level marketing, which receives criticism from many people due to how it works, and how folks get paid.

The reality is that there isn’t anything wrong with direct marketing, and the truth is that if you are marketing a real, viable product that people need, then you have a business. Those who are encouraging you to recruit others without a product or service of value, are involved in pyramid schemes and should be avoided.

How it Works

Now that you know more about what direct marketing is, how does it really work? This type of marketing is actually rather simple, in that it includes a personal decision to sign up, get training for the product and service you are providing, make sales and also recruit other people to do the same. The more sales you make and the more people you recruit, the more you will get paid.

Direct marketing means that you yourself are marketing to the public. This can be done by traditional methods such as advertisement via radio, newspaper, or television. In these current times these advertising strategies are known as offline methods. Now that we are in the 21st century, marketing is changing, meaning that most of it is now online. This not only makes it easier to market to those you already know and have as customers, but you are also going to be able to market to those you don’t know more effectively by using the internet.

Imagine that now you have all of the opportunity in the world before you, and you don’t do anything with it. Shame on you, because this is why most folks who get involved in direct marketing DON’T make any money. Because you can now use the internet to make yourself known, you will be able to market to billions of people versus only a handful.

What’s Next?

Now that you know how you can make direct marketing work for you, are you ready to get involved? You can make good money in direct marketing, and it’s very satisfying.

Now that you know what direct marketing is and how to make it work effectively, you can get involved. It gives you the opportunity to earn money which is proportional to your efforts and build a rewarding and profitable business.

How to Learn Internet Marketing

Internet marketing is an essential part of all business models. Unless you sell directly on the web, you would like to encourage customers to come to your site and see types of your skills, or join a discussion. Whether you possess your very own business and should try to learn online marketing strategies or you want to pursue a profession in marketing, there are a true number of ways you can gather the skills needed to be an Internet marketing professional. You can decide to join classes, or find out and research the fundamentals of Internet marketing free of charge.

Method 1: Starting out in Internet Marketing

1) Browse the net. In case you are older, nor have much knowledge with the Internet, the very first thing you must do is get familiar with online promotion, such as banner advertisements on the relative sides of web pages, online shopping and on-line marketplaces, such as for example Craigslist, eBay and amazon. If you don’t have the basic Computer and internet skills necessary to accomplish buying, navigating and selling the web, you should join classes then. Low-cost or free of charge classes are given by neighborhood libraries and Lifelong Learning classes often.

2) Join social mass media accounts. The easiest method to understand social mass media is to dive involved with it. Sign up for free of charge accounts on Facebook, Twitter, Pinterest, Google+.

3) Seek a level in advertising with a concentrate on online or online marketing. If you are just leaving high school and you are thinking about marketing and business, this is probably the best path for you personally then. Research marketing programs that concentrate on Internet marketing and learn the basics 1 course at a right time. After completion, you will be ready for an entry-level job at a marketing firm. You may use your knowledge to advertise your own items or ideas also.

4) Take an Online marketing class, in case you are unfamiliar with the essential steps of business advertising and online advertising. If you don’t know how to setup accounts, create a website, make use of Google work or providers with a graphic/internet developer, this may end up being the easiest method to learn. Many businesses provide this online marketing tutorial program. You can join it on the web for a cost from $50 to $1,000. If you can, hire and instructor, that way you can obtain an interactive education.

Method 2: Understanding Online Marketing Basics

1) Learn the basics of Internet analysis, if you would like to learn online marketing for free. For anybody who knows the fundamentals of social media, SEO (SEO), Google news and website building blocks, you can likely learn Online marketing by yourself then. A big component of advertising is understanding your competition, market and data analysis.

* Determine your market. This is something that should be obvious from the moment you select an ongoing service or item to market. However, you may want to research what part of that marketplace is on-line and what part is done through mobile phone or in-person sales.

* Determine who your primary online competitors are. Analysis how they work, how they market and what size of you be shared by market believe they have. Join e-newsletters, research their pr announcements and determine the weaknesses and strengths of every online competitor. You may need to buy something from them to be able to know how they complete their product sales process.

* Determine who your ideal client is. For just about any product, you need to be capable to see who’s buying the product. Once you determine your demographic, you can determine where they spend their period on the Internet.

2) Interpret the info which you have gathered. Produce reviews using Google Analytics, spreadsheets or software program that show the marketplace, customer and competition data. You can get software or on the web which will help you make reviews or charts showing where your ideal consumer is purchasing and who your primary competitors are. That is especially important if you have superiors to that you must provide results. Although you could be able to turn data into a strategy easily, graphs and reports are crucial to be able to communicate that data to individuals who control the budget. Spend time making in depth reports and building a PowerPoint presentation predicated on your research perhaps.

3) Create a strategy. Utilize the conclusions and research from your own reports to develop an effective strategy to achieve your target demographic. Begin by using the techniques which were successful for your competition, search for more innovative techniques then. Your strategy shall probably require a budget to employ writers to accomplish SEO articles, graphic designers to accomplish ads, and web site designers to revise or create an internet site. You may even need to hire visitors to update your business’s cultural media accounts daily.

4) Create internet marketing campaigns and monitor them well. Ensure that your site uses analytics or make use of Google Analytics to ensure that you understand which methods are effective and that are not. That is a forgotten guideline of online marketing often, but it may be the only method to see your return of investment (ROI).

* Internet marketing nearly includes launching many promotions at once always, which explains why they are thus important to track. A website might be marketing through e-mail blasts, You Tube videos, public media accounts, internet banners, online marketers, SEO, weblogs and more.

* Understand that see’s are the important to many online marketing. Companies are looking for methods to ensure their site and item are being listed on the first web page of a Google, Bing or yahoo search.